Amplfyd: an AI marketing strategist for founders A case study by Ansh Kapuriya
Today
Hi, I’m Ansh. I built Amplfyd. Ask me anything about it.
I’ve typed your first question below. Just press send.
What is Amplfyd, in one line?
An AI marketing strategist for founders who sell real things. You say what you sell and who buys it, it asks a couple of blunt questions, then gives you one move you can test this week.
- Type
- AI web app
- Built for
- Founders, shops and small brands
- Stack
- React, Python, Supabase
- Status
- Live at amplfyd.com
ChatGPT already gives marketing ideas. Why build this?
It does, but you mostly get lines like “leverage social media to elevate your brand.” Nobody can run that on Monday morning.
I wanted ideas a shop owner could actually do: specific, cheap to test, and in plain words.
So what does it do differently?
- It remembers your business, so you explain it once.
- It reads a library of real campaigns before it answers, and borrows the thinking, not the slogans.
- It checks live posts and trends on your platform.
- Any draft that sounds like marketing-speak gets rewritten in plain language before you see it.
- It ends with one move, and the cheapest way to find out if it works.
Show me an example.
One from the site: a bakery near a college. The move: sell a “1am box” during exams. Only during exams.
Then it lists what has to be true. Students order late in exam week: likely. They’ll walk over instead of ordering delivery: unsure.
And the cheapest test for each, like counting orders after 9pm for one exam week against a normal week.
What’s under the hood?
A React and Vite front end, a Python (FastAPI) back end, Supabase for sign-in and the database, all hosted on Vercel.
The AI runs as a fixed sequence of checks, not a free-roaming agent: brief, research, ideas, reality checks, one answer. Ideas that need a budget you don’t have, or proof you can’t show, are dropped before you see them.
There’s also a creative studio that writes the image prompt from your chat, so you don’t have to learn how to talk to an image model.
Can I try it?
Yes. It’s live and free to try. If one idea was worth running, people buy a coffee. That keeps it going.
How much would an AI tool like this cost me?
An AI web app with sign-in, a database and an AI workflow starts at $249 and takes 2 to 3 weeks.
Something as deep as Amplfyd takes longer. Either way you get a fixed quote before I start.
Can you build something like this for me?
Yes. Tell me what your customers ask for and what you wish a tool did for them. I’ll reply with a plan, a price and a date.
